Mike Betts. CPO. Generative AI. Enterprise & StartUps.
20+ year track record of developing innovative new products and experiences.
From early-stage start-ups to leading teams in consultancies and corporations.
Building an AI-powered strategy consultant.
Work
MYTOYS. Revitalising a product team and driving organisational transformation
VREEDA. Building a differentiated smart lighting product and IOT ecosystem business
DOUGLAS. Developing and launching a new Beauty Booking service for one of Europe's biggest retailers
GORE-TEX. Brand repositioning, developing D2C digital services, increasing consumer engagement
FRIDAY. Defining the brand and identity to launch Germany's leading digital insurance start-up
HOTEL.DE. Re-inventing the hotel booking process to increase conversion, differentiation and CLV
MTV. Creating the world's first streaming entertainment app with built-in chat and co-viewing
TELEKOM. Creating innovation concepts and a collaboration platform for Deutsche Telekom's T-Gallery
JOHN SMEDLEY. Building an open source supply chain and creating the world's most sustainable garment
Let’s talk.
Feel free to reach out for more details, or to explore how I can take your brand, products or organisation to the next level.