Challenge

• Deutsche Telekom wanted to refresh the T-Gallery, create new use cases, and integrate new technologies.

• AKQA was briefed to develop a bold vision and create an environment where innovators could collaborate to define the future.

Solution

• We created product concepts for six new installations, with a film and technology validation for each one. This included a semantic search product (The Knowledge of the World), and a product concept for ‘the Kitchen of the Future’, which became the focus of the MVP.

• We undertook a deep dive into personalisation, contextualisation, intent and digital identity, shaping a vision that is still at the leading edge in 2020.

• Alongside product and installation development, we built an innovation sandbox (as a ‘digital twin’ of each installation) with continuous delivery capabilties.

Learning

• Guide every product decision with a clear understanding of what success looks like. In the case of the T-Gallery, the primary use case was finalising new relationships with business partners.

• AKQA’s work took the vision and capabilties of the T-Gallery to a new level, opening up remote collaboration with innovators around the world, and stimulating thinking for a new innovation portfolio, including future concepts for education, cooking and health.

Team

• I was the lead strategist, heavily involved in concept development, team set up and operation, and stakeholder management.

• Visionary team with key role from Paul Slattery as Technology Director and Johann Laeschke as client lead. Nick Ruzhnikov was lead creative supported by Jo Ri, with initial creative vision from Greg Mullen and Alastair Mills.