A book about what's really changing in the age of AI – and the architecture that connects it.
Something has shifted. Not gradually. Not in one department, or one industry, or one corner of how business works. Across everything, all at once – in ways that most of our mental models simply weren't built to capture.
Many people sense it. Some are acting on it. Very few can embed and leverage it cohesively across their organisations.
SHIFT offers a new system for understanding the structural transformation underway. It maps the dimensions that now cut across every part of how companies create value – and shows how they connect into a single, coherent architecture.
Not one dimension, not a set of trends or headlines, but the complete picture. The book is informed by working inside the transition from the outset – building generative AI-native products, advising organisations and watching things that were just theory three years ago become Tuesday afternoon prototypes today.
Research is currently underway with senior leaders at global organisations across eCommerce, technology, and consumer brands.
About Mike Betts
Mike has spent the last three years building inside the transition he's writing about – as CPO of Navar, an AI-native change management product, and as a strategic adviser to organisations finding their footing in an era that’s moving forward relentlessly every week.
Before that, as European Executive Strategy Director at AKQA, Mike shaped strategy for global brands across eCommerce, entertainment, luxury and beyond. He runs executive workshops on generative AI for C-suite leaders, and has led teams across enterprise, scale-ups and startups.
He is based in Berlin.