A book about what's really changing in the age of AI – and what it takes to understand it clearly enough to act.
Something has shifted. Not gradually. Not in one department, or one industry, or one corner of how business works. Across everything, all at once – in ways that most of our mental models simply weren't built to capture.
Most people sense it. Fewer can name it. Fewer still can act on it with any real coherence.
Shift is a field report from inside the transition – written by someone who has been living it, building products, advising organisations and seeing things that were just AI theory three years ago become Tuesday afternoon prototypes today. It offers a framework for seeing the full breadth of what's changing: not one dimension, not a set of trends or headlines, but the complete structural picture.
Research is currently underway with senior leaders at global organisations across ecommerce, technology and consumer brands.
About Mike Betts
Mike has spent the last three years building inside the transition he's writing about – as CPO of Navar, an AI-native change management product, and as a strategic adviser to organisations finding their footing in an era that’s moving forward relentlessly every week.
Before that, as European Executive Strategy Director at AKQA, Mike shaped strategy for global brands across eCommerce, entertainment, luxury and beyond. He runs executive workshops on generative AI for C-suite leaders, and has led teams across enterprise, scale-ups and startups.
He is based in Berlin.