AI Agents will be massive. But first, they’ll be a mess.

Right now, AI agents are like an early-stage gold rush. Everyone knows there’s something huge here, but no one’s quite sure how to extract the real value.

Make no mistake – agents will take off. And when they do, they’ll create a whole new problem: the need for 'consumer agents'. Why? Because the flood of AI-driven communication across every platform will be so overwhelming that we’ll need AI just to manage it.

But here’s the catch: today’s AI agents aren’t yet ready for the masses.

• Too technical → Setting up an agent still requires a mix of APIs, prompt engineering, and workflow design. Not exactly plug-and-play.
• Too vague → “Agent” can mean anything from simple automations to fully autonomous decision-makers. Hype clouds the reality.
• Too unreliable → LLMs still hallucinate, misinterpret, and make unpredictable errors. Without strong checks, they can cause more problems than they solve.

So where does that leave us?

Right now, AI agents are in their pre-iPhone era – powerful but not yet intuitive. The companies that fix usability, reliability, and clarity will define the next generation of automation.

For now, businesses need to be smart. Agents can be a game-changer, but only if they’re implemented with a clear strategy and support, not just excitement.